Ernest came to us with their new subscription-based concept and the desire to stand apart from the clutter in the pet aisle. We crafted the full brand identity, packaging and even the name. Guided by our tagline Serious Puppy Love, our goal with the visual identity was to create a system that feels warm and friendly, yet sophisticated enough to feature on your countertop.


Studio  Perky Bros.
Creative Direction  Jefferson Perky
Design Jefferson Perky, Lindsey Laseter
Illustration Lindsey Laseter
Styling Lindsey Laseter
Photography Brett Warren