https://lindseylaseter.com Lindsey Laseter Brand and Identity Design and Strategy for Unique Brands Wed, 26 Aug 2020 20:34:15 +0000 https://lindseylaseter.com en http://lindseylaseter.com/What-Why-How-Design Wed, 26 Aug 2020 20:34:15 +0000 Lindsey Laseter Brand and Identity Design and Strategy for Unique Brands 382338 What Why How Design:A Community Initiative to Introduce Professional Design to the Public What is design?&nbsp; At it’s simplest, design is communicating an idea, providing an experience and evoking feeling in humans. We experience design in every element of our everyday lives, but most people don’t know it. It is the cross section of art and intention in the real world.&nbsp; (could we explain this simpler, as we would to a child?)Every item you touch and see was designed — your phone, your clothes, the packaging of your food and personal products, your furniture, your car, your shoes, every website and app you use, the signs of every business you see on the street, the rooms you live in, the buildings we use everyday. The letters we use to type and share information. The ballots that elect our President. (include bigger impact world examples as well) Design Industries (Should this be the items and things people interact with irl?) Graphic Design Art Direction Brand Design Product Design Interior Design Industrial Design Architecture Pattern Design Illustration Animation Motion Design Digital Design Software Designer User Interface DesignUser Experience DesignInformation &amp; Data Design Fashion DesignEngineering Set &amp; Production Design Film Design Color Design Editorial Design Typography Why is design important? Design has the power to change lives. It provides communication, connection, action.&nbsp; It shapes our everyday lives along with our world and culture.&nbsp;How can you get into design? A majority of design industries are predominantly white. Just 3% of designers self-identify as Black, according to the most recent AIGA Design Census. One of the biggest challenges to creating a more diverse industry is accessiblity for all classes and cultures. We have to start with sharing the knowledge that it’s a path anyone can take. It’s common that many designers didn’t learn what design was&nbsp; until college or later and privledge often lead to following it as a career. It’s encouraging to hear how designers realized this career was right for them, and we want to share that idea with more young creative people. If you love to create, there is a good possibility design could be a great career path for you. You can make a great living as a designer. So what steps can you take?&nbsp;Think about the experiences you love and what you love to create. Explore the possibilities. Research industries that interest you. Talk to designers in those industries — ask how they got there. Follow Nashville Design Week. Follow leaders. Read Books. Take a class. Make up your own projects. Work on your creative fitness - simply drawing or making for the sake of it.&nbsp; Have real conversations about money in the industry. Know you can do it.&nbsp; —————————What’s the goal of this project? To introduce the concept and power of design to the public, especially young people. If you’re a designer, educator or community leader &amp; want to join this initiative, please share project this with your followers and students. Email me for more conversations about this initiative and how we can share the power of design. A project by Lindsey Laseter&nbsp; What Why How Design:A Community Initiative to Introduce Professional Design to the Public What is design?&nbsp; At it’s simplest, design is communicating an... http://lindseylaseter.com/Run-Mfg-Website Mon, 12 Feb 2018 04:06:48 +0000 Lindsey Laseter Brand and Identity Design and Strategy for Unique Brands 251200 Work About <img width="2500" height="7056" width_o="2500" height_o="7056" src_o="https://cortex.persona.co/t/original/i/8cd112f3e68f2a39dc8e360d9a524c3d8f5ef180eeef373dae2019699cd623d8/RunMfg_Website3.jpg" data-mid="369368" border="0" /><img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/776196af827b47236b6e1ffaaad53d63eb0d9d5a57eed0413317aca974f9f643/RunMfg_Card_Iphone3.jpg" data-mid="369369" border="0" /> runmfg.com Run Mfg is an independent race design and production studio based in Chicago, IL. Led by Nathan Barnhart and Elaine Lau, they’ve become known for creating unique run events with a high-level of detail and creativity. The brand identity designed by Perky Bros. needed a website that showcased the same level of detail and creativity. Studio&nbsp; Perky Bros.Creative Direction&nbsp; Jefferson Perky Design Jefferson Perky, Lindsey Laseter Development Ryan Dunlap Next ProjectPrevious Project © Lindsey Laseter 2025 Say Hello Work About runmfg.com Run Mfg is an independent race design and production studio based in Chicago, IL. Led by Nathan Barnhart and Elaine Lau, they’ve... http://lindseylaseter.com/Little-Wolf Sun, 11 Feb 2018 21:58:57 +0000 Lindsey Laseter Brand and Identity Design and Strategy for Unique Brands 251144 Work About <img width="2500" height="1666" width_o="2500" height_o="1666" src_o="https://cortex.persona.co/t/original/i/a793535cbce7eae11e0c39b56360eb2d53e9aa552439b656cfb1bb2b97f29b3a/2_LW_BagsLift7.jpg" data-mid="369166" border="0" /> <img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/688e0b82754e3a8a5b9af4d17fca265811de1adb30250044c5e192fbde2b9287/1A_LW_Symbol.png" data-mid="369167" border="0" /> <img width="1200" height="1800" width_o="1200" height_o="1800" src_o="https://cortex.persona.co/t/original/i/8ed6e3079b1014bcbae75f72d8ea3102a0f072df5e18a10ea2d1d72e3f5c8841/LW_SpilltheBeans.jpg" data-mid="369168" border="0" /> <img width="1200" height="1800" width_o="1200" height_o="1800" src_o="https://cortex.persona.co/t/original/i/284808d1932cf431c183f5136187a217d3259e66e03bf7dc9fc6ae4f0d6e4a64/3_LW_BagBack.jpg" data-mid="369169" border="0" /> <img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/7de4a25f5547bad2ffc89ec22ea417c126b124bd9789a3fa4b9aba98cc9479a2/LW_UpperTags2.jpg" data-mid="369170" border="0" /> <img width="2500" height="1666" width_o="2500" height_o="1666" src_o="https://cortex.persona.co/t/original/i/4ef22e8d2b5404d341c681411428fb40e468ac8e72c0659f30607ed1e317de34/4B_LW_Sit.jpg" data-mid="369171" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/9f910e058dd0993b085a7a4695a379a805daf22ab8d2b6127696a7a6afcda7c7/4_LW_BagOpenBig.jpg" data-mid="369172" border="0" /> <img width="1200" height="1800" width_o="1200" height_o="1800" src_o="https://cortex.persona.co/t/original/i/e2f1444f1989b3aeef3ddfacc62560a5f3df309ff0893ec9bce46fdc86cad126/3b_LW_Sleep.jpg" data-mid="369173" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/4ed22d3cc483a91d897020221f0b7a7ea973ac8f8a3fad26653866dfdee09dee/6_LW_CardonPaper.jpg" data-mid="369174" border="0" /><img width="2500" height="1626" width_o="2500" height_o="1626" src_o="https://cortex.persona.co/t/original/i/2668bb43a6aade9bf6a018e091a2878e17870b69a28d23551ad94eccf4648535/7_LW_InteriorMenuB.jpg" data-mid="369175" border="0" /> <img width="2500" height="1524" width_o="2500" height_o="1524" src_o="https://cortex.persona.co/t/original/i/30ec29d4af9bbf423efb23c2c1420f255e0f4ca54fd62d66743ba51d500aa5e6/8_LW_TeaTowel2.jpg" data-mid="369176" border="0" /> <img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/a87278b7172f0c73f3bd2c7c725a707265715d53b78122f3dfcad87edc9a829e/LW_Macaroon.jpg" data-mid="369177" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/e4ca41e3ce1edb7fe16d2c9da8cac6a594aa17aadce5ff730ec83c092b714521/5_LW_BouncingBalls2.jpg" data-mid="369178" border="0" /><img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/46cc5c584eca2a39868fa8aed4accc5c7a3398edc2815cf7a8d0df8bab7c232e/LW_Card2.jpg" data-mid="369179" border="0" /><img width="1200" height="1800" width_o="1200" height_o="1800" src_o="https://cortex.persona.co/t/original/i/9236af532b5bd72244adc4779543166401f897ff0750d02b7808db2dc0fd3bfb/LW_Tee1.jpg" data-mid="369180" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/a5fd4a61ee8a06acd19ae9f9e3dd1cfdb7b79b9f6bbfa1353e2b9501bd3e3645/LW_Sweats2.jpg" data-mid="369181" border="0" /> <img width="1200" height="1800" width_o="1200" height_o="1800" src_o="https://cortex.persona.co/t/original/i/7c2f55654a937e8eb328c1f3dc7705f5a80da851d8e85b986e82a8c2cbcef9ea/LW_SignSmall5.jpg" data-mid="369193" border="0" /> <img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/abe00bb7292bcb17d71ab93598d32704e76d417a9d3522e8adfb9a8ddf6ead76/LW_ServeB.jpg" data-mid="369182" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/2d40d25d4981387e00574efa2b7d4be25150b8453d4ecea2f3523da70d5b26f5/9B_LW_Tote.jpg" data-mid="369183" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/97855f2a45b57f44398c4067dbfb5a29129785375438917b68b63c44d1302eb2/LW_PourSide.jpg" data-mid="369184" border="0" /> <img width="1200" height="1800" width_o="1200" height_o="1800" src_o="https://cortex.persona.co/t/original/i/5e8b2c386d6e88c45fbe9e6fb75edf79cb9e479fad2c901bcc10981264b11d71/LW_Dance.jpg" data-mid="369185" border="0" /> <img width="1200" height="1800" width_o="1200" height_o="1800" src_o="https://cortex.persona.co/t/original/i/b5ded21aab8cac81b031390b87c66d7ce6e6368395acee062345fad4627694c0/LW_Study.jpg" data-mid="369186" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/1c5a13f341587553cc9f26464aa2cc9c7ea12029ce1434c0b02a634639260a59/9C_LW_TowelandCoffee.jpg" data-mid="369188" border="0" /> <img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/880480a71365689dd0a3f87070b6e971d2db952ae28aeccb06c5808f30a1bf4e/LW_GarageWindo.jpg" data-mid="369189" border="0" /> <img width="1200" height="1800" width_o="1200" height_o="1800" src_o="https://cortex.persona.co/t/original/i/abac49744878aa87f2c846d28cb14aaed26b18a76a15654cc6cf308592f4fa07/6_LW_Cup5.jpg" data-mid="369190" border="0" /> <img width="2500" height="4293" width_o="2500" height_o="4293" src_o="https://cortex.persona.co/t/original/i/039a6cade50276eb38c74d996ffa163270423990b0f837f8aa987cb6813299f8/9_LIttleWolf_Web3.jpg" data-mid="369191" border="0" /> <img width="1500" height="1123" width_o="1500" height_o="1123" src_o="https://cortex.persona.co/t/original/i/9bc6cd685184bbf898a2b5bf5b578a24b9c0d6a7bb0bd7fb5df94dd161446f1d/LIttleWolf_Web_iPad_1.gif" data-mid="369192" border="0" /> littlewolf.coffee Little Wolf is a small-batch coffee roastery and café led by accountant turned coffee roaster Chris Gatti. Together with his Siberian Husky and best companion River, Little Wolf wants to make specialty coffee a little more friendly and accessible. Passionate and meticulous in craft, they take care to source and roast the highest quality coffee, but maintain that a cup of coffee can only be as good as the company you share it with. The design’s inspiration is one part science and two parts storybook. The system showcases a methodical, yet quirky typographic system and a restrained icy blue color palette reminiscent of the eyes of a newborn wolf pup. Our protagonist River can be found playfully illustrated throughout the identity as the loyal shopkeep—reminding everyone that specialty coffee shouldn’t be taken too seriously. Studio&nbsp; Perky Bros.Creative Direction&nbsp; Jefferson PerkyArt Direction &amp; Design &nbsp; Lindsey Laseter, Jefferson Perky Illustration Lindsey LaseterPhotographer Mark Spooner,&nbsp;Brett WarrenAnimation Allen Laseter Next ProjectPrevious Project © Lindsey Laseter 2025 Say Hello Work About littlewolf.coffee Little Wolf is a small-batch coffee roastery and café led by accountant turned... http://lindseylaseter.com/Ernest Sun, 11 Feb 2018 19:35:26 +0000 Lindsey Laseter Brand and Identity Design and Strategy for Unique Brands 251095 Work About <img width="2560" height="1398" width_o="2560" height_o="1398" src_o="https://cortex.persona.co/t/original/i/63851762e68455524b89128c00204b30c7360bea8ea6d64004015bdf4298d901/ernest-pet-food-packaging.jpeg" data-mid="1202596" border="0" /> <img width="2560" height="1707" width_o="2560" height_o="1707" src_o="https://cortex.persona.co/t/original/i/2560cfeb8a6390fb4c70f44f05bdf69461e1a73fa60d74a96a77b8964b69006f/ernest-logo-design-branding.gif" data-mid="1202597" border="0" /> <img width="2048" height="2048" width_o="2048" height_o="2048" src_o="https://cortex.persona.co/t/original/i/b07c022f147b9116caab467481385f2f237103cb39e35ca54ef3dcd6d5d53249/ernest-pet-food-packaging-2.jpeg" data-mid="1202599" border="0" /> <img width="1812" height="2040" width_o="1812" height_o="2040" src_o="https://cortex.persona.co/t/original/i/27453d103577af52db2527371f18d17a41449a73897c5f9a93aac63adbc99491/Ernest_Biscuits_Bag4.jpg" data-mid="1202584" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/3cd33fef3813b824f857ce0353b45a1ed8dc4f5c527023710c10a1ac69acc8fb/ernest-pet-food-packaging-3.jpeg" data-mid="1202598" border="0" /> <img width="1812" height="2040" width_o="1812" height_o="2040" src_o="https://cortex.persona.co/t/original/i/be83fa420d3428f333f92460ff43454289b5fd3a74434bae47b9d7c0814040d5/ErnestBeefCheese_Biscuits_Back.jpg" data-mid="1202590" border="0" /> <img width="1812" height="2040" width_o="1812" height_o="2040" src_o="https://cortex.persona.co/t/original/i/e3b5b846901e7bf280d854f3ece12143b21680ed9a5bb1f97fadee9d0829998f/ErnestBeefCheese_Biscuits_Front.jpg" data-mid="1202573" border="0" /> <img width="1812" height="2040" width_o="1812" height_o="2040" src_o="https://cortex.persona.co/t/original/i/455a03ba9b176e1a9907f4c63eb5d4fe21dc6470ff7c7b61def20f6eecb12a68/ErnestChickenPumpkin_Biscuits_Front.jpg" data-mid="1202583" border="0" /> <img width="1812" height="2040" width_o="1812" height_o="2040" src_o="https://cortex.persona.co/t/original/i/974ee56bd355dc53bf8817f98d0aef0c00a985303dff4e958c75e75601f9a0b2/ErnestChickenPumpkin_Biscuits_Back.jpg" data-mid="1202580" border="0" /> <img width="1024" height="937" width_o="1024" height_o="937" src_o="https://cortex.persona.co/t/original/i/a0cfcba6e7f4590acc253628e2ba53e5b8880a4e2c4ae69fabb21b4f969d9c5c/food-ingredient-art-direction-photoshoot-3.jpg" data-mid="1202604" border="0" /> <img width="1024" height="937" width_o="1024" height_o="937" src_o="https://cortex.persona.co/t/original/i/14aef4fc24b8d505568b39ddefc49cb77a5f45c289bf6125e91301b52b817b51/food-ingredient-art-direction-photoshoot-4.jpg" data-mid="1202602" border="0" /> <img width="1024" height="937" width_o="1024" height_o="937" src_o="https://cortex.persona.co/t/original/i/e02c33cc54e2cf0dc88713315503c9e37ca64bfff0e5ccdcc88be507705f6cd3/food-ingredient-art-direction-photoshoot-2.jpg" data-mid="1202601" border="0" /> <img width="1024" height="937" width_o="1024" height_o="937" src_o="https://cortex.persona.co/t/original/i/7fe26a96484dfa7c175f35f9d935c0c68b069dc09a36eccd5c32f80b091e4031/food-ingredient-art-direction-photoshoot.jpg" data-mid="1202603" border="0" /> <img width="2610" height="1484" width_o="2610" height_o="1484" src_o="https://cortex.persona.co/t/original/i/3458c7d7a1a41cb884fabacd51d54ea1d38aa23e81ef8c418efdb7425b70bad9/ernset-hero-2.png" data-mid="1202587" border="0" /> <img width="1812" height="2040" width_o="1812" height_o="2040" src_o="https://cortex.persona.co/t/original/i/7a9f6a4dc9f66af7274bec3ebed0ab4c30791f663fa781b7f34537e3f11c7e8c/ErnestPoopBags_BagFloat.jpg" data-mid="1202581" border="0" /> <img width="1812" height="2040" width_o="1812" height_o="2040" src_o="https://cortex.persona.co/t/original/i/8f58192644401a203a9b8cf33c8bf778c2ab6e9f2f838b611d08753043234c40/ErnestPoopBags_Container.jpg" data-mid="1202579" border="0" /> <img width="1812" height="2040" width_o="1812" height_o="2040" src_o="https://cortex.persona.co/t/original/i/8002f5d3ab1d16198572ebe6d30bf2da1893aa607627ff8771aeb14f870b8270/ErnestPoopBags_Box.jpg" data-mid="1202570" border="0" /> <img width="1812" height="2040" width_o="1812" height_o="2040" src_o="https://cortex.persona.co/t/original/i/6db53690eacb415f2b556c2f462292fee14c9fc5a39c80ee93a3a506f75ce271/ErnestPoopBags_Stacked.jpg" data-mid="1202572" border="0" /> <img width="2610" height="1436" width_o="2610" height_o="1436" src_o="https://cortex.persona.co/t/original/i/eda63405477e0752fce902e99b5aa0ccbafb692caa608ff227774fed9055dfe5/ernest-illustration-lindsey-laseter.png" data-mid="1202613" border="0" /> <img width="1024" height="937" width_o="1024" height_o="937" src_o="https://cortex.persona.co/t/original/i/347aa514e27bb1e2e1f6cee3266479169d661704efcfcafff1041ca0c29f0ef1/Ernest_ShampooIngredients_1024x1024.jpg" data-mid="1202591" border="0" /> <img width="1300" height="1230" width_o="1300" height_o="1230" src_o="https://cortex.persona.co/t/original/i/fb24e390baadd13a8242fafc8e90fa498e0da78aa1fb4aeed660989ae8ce25fa/half-about.png" data-mid="1202582" border="0" /> <img width="1302" height="1230" width_o="1302" height_o="1230" src_o="https://cortex.persona.co/t/original/i/d7847b783e2e4aab8795382388267d1770da69428b3602e12bf9af02fe0ebe96/half-right.png" data-mid="1202576" border="0" /> Ernest&nbsp;came to us with their new subscription-based concept and the desire to stand apart from the clutter in the pet aisle. We crafted the full brand identity, packaging and even the name.&nbsp;Guided by our tagline Serious Puppy Love, our goal with the visual identity was to create a system that feels warm and friendly, yet sophisticated enough to feature on your countertop. Studio&nbsp; Perky Bros.Creative Direction&nbsp; Jefferson Perky Design Jefferson Perky, Lindsey LaseterIllustration Lindsey Laseter, Drew Nguyen Styling Lindsey LaseterPhotography Brett Warren © Lindsey Laseter 2025 Say Hello Work About Ernest&nbsp;came to us with their new subscription-based concept and the desire to stand apart... http://lindseylaseter.com/Reflections Sun, 11 Feb 2018 19:35:15 +0000 Lindsey Laseter Brand and Identity Design and Strategy for Unique Brands 251094 Work About <img width="2500" height="1669" width_o="2500" height_o="1669" src_o="https://cortex.persona.co/t/original/i/a16bf921d28d1583a6b389cf5e8984b2bd25e8ef8ebf81df8a2dc5a9078dba5b/Lindsey-Rachel-492.jpg" data-mid="369091" border="0" /> <img width="1000" height="1498" width_o="1000" height_o="1498" src_o="https://cortex.persona.co/t/original/i/eeeb36b28077cf5dd2c15b0a25334f1404726eb6346780ef506b23d83556ee4d/Lindsey-Rachel-547.jpg" data-mid="369092" border="0" data-scale="70"/> <img width="2500" height="1669" width_o="2500" height_o="1669" src_o="https://cortex.persona.co/t/original/i/1eaa5c3d88be5b81dcfb3793f33cae7ca6b5f9ebe85cf9416a3cedd838254710/Lindsey-Rachel-582.jpg" data-mid="440067" border="0" /> <img width="1000" height="1498" width_o="1000" height_o="1498" src_o="https://cortex.persona.co/t/original/i/d0089e4ce4fd97b2b8c3731acfbe0b90b359973af808802fe59262ab792b4de9/Lindsey-Rachel-525.jpg" data-mid="369093" border="0" data-scale="70"/> <img width="2500" height="1669" width_o="2500" height_o="1669" src_o="https://cortex.persona.co/t/original/i/1f94842b4e1d64572c6c3b873f4d4bd94469ec10048d7146034907477f337b00/Lindsey-Rachel-486.jpg" data-mid="369089" border="0" /> <img width="2500" height="1669" width_o="2500" height_o="1669" src_o="https://cortex.persona.co/t/original/i/ed1ffb16d2459bb248bb55456db6bda7353aaa571d88e93ff794f8451b108d9c/Lindsey-Rachel-501.jpg" data-mid="369095" border="0" /> <img width="1000" height="1498" width_o="1000" height_o="1498" src_o="https://cortex.persona.co/t/original/i/4e3606758e4bcac74f6a6cf76854a347678168675f5c84319b1de8ce5b813db2/Lindsey-Rachel-255.jpg" data-mid="369085" border="0" data-scale="55"/> <img width="1000" height="1498" width_o="1000" height_o="1498" src_o="https://cortex.persona.co/t/original/i/efe32fd84370161457221c0ecccd2b11bfa2aa78fdff09de49d973cd715683ed/Lindsey-Rachel-210.jpg" data-mid="369086" border="0" /> <img width="1000" height="1498" width_o="1000" height_o="1498" src_o="https://cortex.persona.co/t/original/i/b31bb804bb12a2141de65ff82f10eee72065712f25da5a538ac355da5b494067/Lindsey-Rachel-278.jpg" data-mid="369084" border="0" /> <img width="2500" height="1669" width_o="2500" height_o="1669" src_o="https://cortex.persona.co/t/original/i/2ab0868f18f5f8e80ed77dba26c5e2ea693b48a26eec46b32863517a81b54716/Lindsey-Rachel-710.jpg" data-mid="440071" border="0" /> <img width="1000" height="1498" width_o="1000" height_o="1498" src_o="https://cortex.persona.co/t/original/i/33bbb769984ea6252239671ee38e60ee19e8d1aeb2b54d2eb2a830884ae08e0e/Lindsey-Rachel-776.jpg" data-mid="440072" border="0" data-scale="70"/> <img width="1000" height="1498" width_o="1000" height_o="1498" src_o="https://cortex.persona.co/t/original/i/bc61cae6c23b40ecd5435af7ac411096737c485b64fb43fc1ab44a50a2da9d0a/Lindsey-Rachel-664.jpg" data-mid="440073" border="0" /> <img width="2500" height="1669" width_o="2500" height_o="1669" src_o="https://cortex.persona.co/t/original/i/0f9f4326b98c38329a7b196cfdaf2df2fd27c824a4fd02d704cd4260d3fd6b67/Lindsey-Rachel-618.jpg" data-mid="440068" border="0" /> Personal project exploring reflection and refraction with the talented Nicola Harger.&nbsp; Art Direction Lindsey Laseter Photography Nicola Harger Model Rachel Brace Next ProjectPrevious Project © Lindsey Laseter 2025 Say Hello Work About Personal project exploring reflection and refraction with the talented Nicola Harger.&nbsp; Art Direction Lindsey... http://lindseylaseter.com/Forgotten-Boardwalk Sun, 11 Feb 2018 16:17:37 +0000 Lindsey Laseter Brand and Identity Design and Strategy for Unique Brands 251019 Work About <img width="2500" height="1503" width_o="2500" height_o="1503" src_o="https://cortex.persona.co/t/original/i/6ab4f100c51553985c7a78261e7afecf8994ed0496a3fb6f74f9b28956ba1288/MorrowCastle.jpg" data-mid="368919" border="0" /><img width="2500" height="1503" width_o="2500" height_o="1503" src_o="https://cortex.persona.co/t/original/i/ac6cb266d1abb516b10e17f11f849036658e9d5ea93272de21818c52f5bd8b17/FunnelCake.jpg" data-mid="368921" border="0" /> <img width="2500" height="1503" width_o="2500" height_o="1503" src_o="https://cortex.persona.co/t/original/i/1dd097ebc5c49e208db98b5d4aae63c002b9867a71523a622c9325437a74219e/PocketTrick.jpg" data-mid="368920" border="0" /> Forgotten Boardwalk is an artfully devious microbrewery and teller of tales located in Cherry Hill, NJ. Led by Jamie Queli, one of the youngest female brewery owners in the U.S., they seek to craft beer that sparks curiosities through deliciously unique flavors&nbsp;and the folklore&nbsp;of the&nbsp;Jersey Shore Boardwalk.Each can features a story of sideshow oddities, historic events and darker side of the boardwalk’s past, while filtering it through a quirky, yet restrained visual lens. I had the pleasure of designing 3 cans based on the original packaging done by Perky Brothers. See the full project here. Studio&nbsp; Perky Bros.Creative Direction&nbsp; Jefferson Perky Illustration Lindsey Laseter Next ProjectPrevious Project © Lindsey Laseter 2025 Say Hello Work About Forgotten Boardwalk is an artfully devious microbrewery and teller of tales located in Cherry Hill, NJ. Led by Jamie Queli, one of the youngest... http://lindseylaseter.com/About Sun, 11 Feb 2018 04:21:00 +0000 Lindsey Laseter Brand and Identity Design and Strategy for Unique Brands 250917 Work About Profile Lindsey Laseter is a Designer &amp; Creative Director in Nashville, Tennessee and a Co-Creative Director at Lasso Studio building moving brands with her partner Allen Laseter. Fascinated by human connections, Lindsey originally set out to be a psychologist. However she refocused her passions toward communication and design, picking up her South Carolina roots to pursue a life in design. Now armed with an unique foundation of human behavior and outstanding design principles, she thrives on creating unique solutions that connect brands to their audience on a personal level.&nbsp; Lindsey is also the founder and host of Ladies, Wine &amp; Design Nashville. Through monthly conversation series, gatherings and panels, she works to support and empower creative women.&nbsp;She also loves to connect with the creative community, giving talks at Dash Bash and&nbsp; Creative Mornings Nashville, judging design competitions and mentoring others. Please do say hello.&nbsp; Elsewhere Linkedin Instagram PinterestKeynote: Lasso Studio at Dash Bash Brand New <img width="2500" height="3750" width_o="2500" height_o="3750" src_o="https://cortex.persona.co/t/original/i/212f5c67c3a1a4a7c850d2d1bc74740452a8e9c12831a818b5870c6151fe3857/lindsey-laseter-lasso-studio-6.jpg" data-mid="1421953" border="0" /> © Lindsey Laseter 2026 Say Hello Work About Profile Lindsey Laseter is a Designer &amp; Creative Director in Nashville, Tennessee and a Co-Creative Director at Lasso Studio building moving... http://lindseylaseter.com/January-Moon Sun, 11 Feb 2018 01:52:16 +0000 Lindsey Laseter Brand and Identity Design and Strategy for Unique Brands 250906 Work About <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/42f80ba78b69dd4ebb2f42a80edf453cc8f708ca34c07b83f4874a9185da892a/Jan_logo.png" data-mid="368629" border="0" /> <img width="1200" height="1788" width_o="1200" height_o="1788" src_o="https://cortex.persona.co/t/original/i/2b77e8b6a93afee2907d9a642bdeb28d91814d3a3b579638f7a63caa295ae88d/IMG_3842.jpg" data-mid="368631" border="0" /> <img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/4a34df127ed5a8b2244776f014a7a7f5ac227e8923a37bf5624dec82275642a9/JanMoon_MonogramYellow.png" data-mid="368630" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/1c1e404e8c76590ef7512a825f29a0255b6a690e43555605d02e9bdea3e2500f/PERKY_BROS5459_b.jpg" data-mid="368632" border="0" /> <img width="1200" height="832" width_o="1200" height_o="832" src_o="https://cortex.persona.co/t/original/i/06cba7455d707c1c90cc5ef73ce1a887111505e742b58193a96549afe8b378ec/JanMoon_PrimaryNecklace.jpg" data-mid="368634" border="0" /> <img width="1200" height="1666" width_o="1200" height_o="1666" src_o="https://cortex.persona.co/t/original/i/db1d6596c97e89fdf9abab90d3c50655d22869d5c97b9800af4d7200ab9fb073/PERKY_BROS5522_b.jpg" data-mid="368635" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/7f83886c009372c688a7f37c91a3296050f9d61d83c069a97bf53c1824170afa/PERKY_BROS5556_lg.jpg" data-mid="368636" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/d68f2a9de1161ce8480e29c1237111567ff9ec75798251cdb95740535789f68a/PERKY_BROS5355_lg.jpg" data-mid="368637" border="0" /> <img width="1200" height="1800" width_o="1200" height_o="1800" src_o="https://cortex.persona.co/t/original/i/d2c60263b2714d2dd4a910994d3b6763f35e29562cc0ad25c1a2a63034f35951/PERKY_BROS5322_sm.jpg" data-mid="368638" border="0" /> <img width="1200" height="799" width_o="1200" height_o="799" src_o="https://cortex.persona.co/t/original/i/bd23237369dab9c5949bc065618a1c2362d940a632c79b99085ce97b509b134d/IMG_3824_sm.jpg" data-mid="368639" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/396bc701eda4895bad4a7f2ee7eaa548d995a350ad211d525c6f341a24089de6/PERKY_BROS5287_B.jpg" data-mid="368640" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/58921ad48caeea2314b2975255d9abac4281552e8002fbf847937b847cdf5bdd/PERKY_BROS5740_3web.jpg" data-mid="368641" border="0" /> <img width="1200" height="1680" width_o="1200" height_o="1680" src_o="https://cortex.persona.co/t/original/i/19331da9b1d3f489d2f553638a6dbea994950ee189f5d96bf593d3c0ac34060b/JanMoon_illo1.png" data-mid="368643" border="0" /> <img width="1200" height="1680" width_o="1200" height_o="1680" src_o="https://cortex.persona.co/t/original/i/bb6ea2209b15adf84dbfe157c8bd1828e296f5256e5e26ca7129bcb2ca493dc7/JanMoon_illo5.png" data-mid="368646" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/be45de395d7dac7f153f9e1c9676e98685bb2d59cd2eb9d1b9f75d6c6f36dfe2/JanMoon_poster.jpg" data-mid="368648" border="0" /> <img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/4552c78d07cf2cd34fbfbe0e45662028f0bad34cd31c4616d694bfbafb0ccfcb/JanMoon_Necklace_Illo2.png" data-mid="368649" border="0" /> <img width="1200" height="1680" width_o="1200" height_o="1680" src_o="https://cortex.persona.co/t/original/i/e4315451abc24bb4bad17616b0ed6d7052edb431746e375d6ba81202f3caeeac/JanMoon_illo4.png" data-mid="368644" border="0" /> <img width="1800" height="1200" width_o="1800" height_o="1200" src_o="https://cortex.persona.co/t/original/i/da6cc17cc72b812892f2faa45ff3b2bb818193fada5cdbeb4f1d962196760498/JanMoon_Sisters2.jpg" data-mid="368650" border="0" /> <img width="2500" height="1538" width_o="2500" height_o="1538" src_o="https://cortex.persona.co/t/original/i/544f859e7bcf62f8999021d5d76fe06abc0837e937b0995738ad6e691ec3ab0b/PERKY_BROS5672_b.jpg" data-mid="368651" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/8f44263be0d1d64e2f6ef962399233e2ed749b9c546d5b434cc0cbe4a7c01bf3/PERKY_BROS5703.jpg" data-mid="368652" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/ab93801e97c6fd04140292facd93644289dbb07d70e1b73675aaf5afc8e99ab8/PERKY_BROS5786_LL.jpg" data-mid="368653" border="0" /> <img width="1200" height="1700" width_o="1200" height_o="1700" src_o="https://cortex.persona.co/t/original/i/72029fcaeb277fea0f6c80e081fc5b16c6ef4e18629b31e6f3087df1d4277942/JanMoon_Girl.jpg" data-mid="368647" border="0" /> <img width="1200" height="1701" width_o="1200" height_o="1701" src_o="https://cortex.persona.co/t/original/i/0c855537870b05742da8f8c99e3ab8d85dffeceebde75babb14914048e100545/JM_NecklacesVertical_Lg.jpg" data-mid="368654" border="0" /> <img width="2500" height="1666" width_o="2500" height_o="1666" src_o="https://cortex.persona.co/t/original/i/ee839012160a55cdb524ca12782b174e162dab0d5671bc3f83ce7d54693c29e8/JanMoon_Lightbox.jpg" data-mid="368655" border="0" /> <img width="2500" height="6114" width_o="2500" height_o="6114" src_o="https://cortex.persona.co/t/original/i/f09146ed95dc058a295fd11a39945eb3a76233bdbf4f0886e434c7e0370c45f5/JanMoon_Web2.jpg" data-mid="368656" border="0" /> januarymoon.com January Moon is a line of contemporary teething jewelry from artist/designer Jenny Luckett. With the birth of her son, Jenny found she could no longer wear favorite pieces of jewelry and set out to create something that could satisfy both mama and baby’s discerning tastes. The accessories enable women to celebrate their personal style while soothing and enriching their baby’s development. Inspired by the phases of the moon and baby’s growth, the identity design is rich in pattern and color. Matisse-inspired shapes and illustrations cut by hand create playful compositions, expressing both modern art and childlike wonder. Studio&nbsp; Perky Bros. Creative Direction&nbsp; Jefferson PerkyArt Direction, Design, Illustration Lindsey Laseter Photography&nbsp;Ashtin Page,&nbsp; Amy HobbsProject Photography Brett Warren Next Project Previous Project © Lindsey Laseter 2025 Say Hello Work About januarymoon.com January Moon is a line of contemporary teething jewelry from artist/designer Jenny... http://lindseylaseter.com/Wagon-Wheel Sat, 10 Feb 2018 20:26:15 +0000 Lindsey Laseter Brand and Identity Design and Strategy for Unique Brands 250855 Work About <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/f04d93b420140ff09e3fc0524078f84137a17119ac5b80d073496a0efdcc3e50/PB_WagonWheel_FolderClosed3.jpg" data-mid="368459" border="0" /> <img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/4a5950323bfd785685acc18d77367cd9a203ce0884f3249c4e4b7c83817357d6/PB_WagonWheel_Logomark.jpg" data-mid="368467" border="0" /> <img width="1200" height="1800" width_o="1200" height_o="1800" src_o="https://cortex.persona.co/t/original/i/0bfabaff2cacb9aaf3bfb8bf71be0c712be705bda2678d54b9c9727434f9fe87/PB_WagonWheel_Stationery7.jpg" data-mid="368460" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/8a5280636624aaea0bde59b3fe5f63e7ab6556065a4b11f588451eda8f52af72/PB_WagonWheel_Cards6.jpg" data-mid="368458" border="0" /> <img width="1200" height="1800" width_o="1200" height_o="1800" src_o="https://cortex.persona.co/t/original/i/7d63147ef9ef2c9964aea3b1685ad56d70963fb5d5193062dbeb003ce6ab2684/PB_WagonWheel_CardsClose.jpg" data-mid="368461" border="0" /> <img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/4b7ad1d0d5798c22f40cc852491425969892dbf5b35ec66b8f60a38cb15b60bd/PB_WagonWheel_Pattern.jpg" data-mid="368462" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/3e720a67e92750bb83f93248e98b748be2f98c1fcd05bd8ae19d75970b3356a9/PB_WagonWheel_Stationery6.jpg" data-mid="368468" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/31d65509a9358472c42873bd2f8d4d1f25d35001e765bc8d3d88037c99932d37/PB_WagonWheel_LetterheadWide4.jpg" data-mid="368469" border="0" /> <img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/294c3b6ba397ebbbd851a890aae8d2c5a606fcc0bc349b4bd9917dbd981c506f/WW_logo_type2small.png" data-mid="368471" border="0" /> <img width="1200" height="1800" width_o="1200" height_o="1800" src_o="https://cortex.persona.co/t/original/i/7e5f5dfad8e1c2a2783a89c9f86c42cf9bf90c5dfaca1a6b28e3ef367fd38766/PB_WagonWheel_Poster9.jpg" data-mid="368470" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/b111e2352da56a1b07f649609456d976499d0179a87bde8b024f4103f759fa24/PB_WagonWheel_FolderClosed2.jpg" data-mid="368466" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/9985c2378384e6d56485f581467b2e230d3f4e545f2c13a42fa5f80448b0cc90/PB_WagonWheel_FolderOpen2.jpg" data-mid="368465" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/37652d303391ad30cf9ed9ca0b683afaa8a9579db8773a6ac6a82dd7da76c1b7/PB_WagonWheel_Coasters3.jpg" data-mid="368472" border="0" /> <img width="1200" height="1800" width_o="1200" height_o="1800" src_o="https://cortex.persona.co/t/original/i/ac6c31e9e3579b91cd60fb6d01e34c57ab63ddd319cca5d63da2b39c30b90755/PB_WagonWheel_Coasters2.jpg" data-mid="368473" border="0" /> <img width="1200" height="1800" width_o="1200" height_o="1800" src_o="https://cortex.persona.co/t/original/i/21fb744b0c7bf8b39ad400f63ebd2bf266d836ce20c8070fd8bac645968e264f/PB_WagonWheel_SignSide.jpg" data-mid="368474" border="0" /> Wagon Wheel is a boutique real estate title and escrow company led by three partners who cut their teeth in larger corporate law practices. Wagon Wheel, as the name suggests, was created to offer a more casual culture and client experience. Inspired by this idea, the brand mixes their Nashville roots with a concise, but strong graphic approach. The tactile materials were selected to bring to mind an accessible, human-quality, while also maintaining a high-level of distinction and sophistication. Studio Perky Bros.Creative Direction Jefferson Perky Design&nbsp; Jefferson Perky, Lindsey Laseter Photography Brett Warren Next ProjectPrevious Project © Lindsey Laseter 2025 Say Hello Work About Wagon Wheel is a boutique real estate title and escrow company led by three partners who cut their teeth in larger... http://lindseylaseter.com/Home-Page Mon, 17 Aug 2015 23:34:03 +0000 Lindsey Laseter Brand and Identity Design and Strategy for Unique Brands 211431 Work About Lindsey Laseter is a Creative Director based in Nashville, Tennessee. She’s the Co-Founder of&nbsp;Lasso, a creative studio building moving brands. She is also the host of Ladies, Wine &amp; Design Nashville and former Creative Director of Nashville Design Week. Lindsey specializes in creating clarity and value for brands through thoughtful design and strategy.&nbsp; Services Brand Discovery &amp; Strategy ConsultingIdentity Design Concept DevelopmentArt Direction Website Design &amp; Development Print Design Illustration Packaging Naming &amp; CopywritingContent CreationStylingEditorial DesignApp DesignBrand Guidelines Speaking <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/3e253528238a92c28510c3a1b2a6f41cf27063983d7e05d2de5265eab3a4a366/PERKY_BROS5287.jpg" data-mid="287722" border="0" /> <img width="2500" height="1666" width_o="2500" height_o="1666" src_o="https://cortex.persona.co/t/original/i/8dfef401abc9578b9df9dc1a666ea8dcf5102278af3fa962a40acec73392c039/LW_BagsLift3.jpg" data-mid="287727" border="0" /> <img width="2019" height="2701" width_o="2019" height_o="2701" src_o="https://cortex.persona.co/t/original/i/d71686f138b95ddad544035a429a66838491f19fc66ca219b941193038742ae0/MorrowFront.jpg" data-mid="287725" border="0" /> <img width="1000" height="1498" width_o="1000" height_o="1498" src_o="https://cortex.persona.co/t/original/i/62ecbf6bd54003cc57ccbde19b1cf171ecd185c9d47fdb09818092cf7e7ef444/Lindsey-Rachel-525.jpg" data-mid="287731" border="0" data-scale="77"/><img width="2560" height="1398" width_o="2560" height_o="1398" src_o="https://cortex.persona.co/t/original/i/b52606fec1620d12f5bfe5f006639e2f6f7d653180787d6c00680fb85c525f6d/ernest-pet-food-packaging.jpeg" data-mid="1202616" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/b568d2927c56b9367fc11aaf422472634ea9c1b78b851fea420a830dbf99ac85/PB_WagonWheel_FolderClosed3.jpg" data-mid="287724" border="0" /> <img width="2500" height="1667" width_o="2500" height_o="1667" src_o="https://cortex.persona.co/t/original/i/83a6ac8014e56b0bfd0affc581ef769ffd552734f4473afa56499992ee8e0d36/RunMfg_Logo_Loop.gif" data-mid="287730" border="0" /> © Lindsey Laseter 2026 Say Hello Work About Lindsey Laseter is a Creative Director based in Nashville, Tennessee. She’s the Co-Founder of&nbsp;Lasso, a creative studio building moving...